July 27th, 2011
***View & download Nantucket Grown™: click here.***
We are delighted to announce that we have just released the premier issue of Nantucket Grown™, a new annual publication designed to expand our Nantucket Grown™ branding and outreach campaign encouraging island visitors and residents to source their produce and products locally.
A part of our multi-level strategy to build a more locally based and self-reliant food system on the island, the premier issue of Nantucket Grown ™ is a full-color publication that highlights the local growers, artisans and small businesses who participate in the Farmers & Artisans Market, and restaurants who source locally, provides a take-along Find Our Farms map that also lists produce available on-island by season, gives information about our projects and programs and contains recipes and information for those looking to grow their own food on Nantucket.
In one article, Claudia Butler sings the praises of mint; in another, Dani Coleman talks about the tradition of canning fruits and vegetables. Peter Brace outlines the potential future for small-scale chicken farming on the Island in his article “It’s a Chicken n’ Egg Thing”.
“We see this as another tool to help promote local farmers, food producers, and artisans, along with restaurants that use local foods in their menus. We also hope to inspire people to try their own hand at growing – whether it’s raising a few chickens or planting a small garden. There’s a way for everyone to move toward a healthier way of life and we want to support those who are already doing it along with those who want to get started. This is a fun and informative way to do that.” says SN Executive director and Nantucket Grown ™ Editor-In –Chief, Michelle Whelan.
Nantucket Grown magazine will be published once a year and is available at the Sustainable Nantucket Farmers & Artisans Market (Saturdays, 9am – 1pm – downtown) and at the SN Mid-Island Farmers Market (Tuesdays, 3:30pm- 6pm, 113 Pleasant Street), as well as at the following Island businesses: Annye’s Whole Foods, Bartlett’s Farm, Hummock Pond Farm, Moors End Farm and Stop & Shop.
** Please note – “The Blossoming of the Farmers & Artisans Market” article correction: Patty Myers served on the original Market Committee; The Market was the brain-child of Heather Leisher Coffin and Wendy Fereshetian.
Tags: Agriculture, backyard gardening, classes, Community Agriculture, Community Character, Cottage Industry, Economic Opportunity, Education, entrepreneurs, Farm to School, Farmers & Artisans Market, Farming, Local Economy, Local Food, Mid-Island Farmers Market, Nantucket Grown, Organic Gardening, organic practices, preserving food, SN Youth Council, specialty food production, Sustainability, Sustainable Farming, workshops
Posted in Campaigns, Community Agriculture, Community Agriculture Program, Nantucket Grown, Nantucket Grown, Nantucket Grown™ publication, News
February 25th, 2011
Sustainable Nantucket is pleased to announce the launch of our new Nantucket Grown™ brand aimed at promoting and encouraging the consumption of locally grown food on Nantucket. 
Sustainable Nantucket is focused on connecting on-island consumers with sources of locally grown food. Nantucket Grown™ will provide farmers with an instantly recognizable branding campaign that will indicate to consumers that the food they are purchasing was grown, processed, and distributed on Nantucket. Sustainable Nantucket will provide our local growers with Nantucket Grown™ stickers to place on all produce being sold at our Farmers & Artisans Market, and elsewhere.
Nantucket Grown™ is modeled on existing ‘Buy Fresh, Buy Local” brands developed in other Massachusetts communities, such as CISA’s “Be A Local Hero” and Martha’s Vineyard’s “Island Grown” brand. These brands have been very successful in raising awareness around the importance of sourcing food locally. The image for the brand was designed by island artist Sue Riddle, who also designed our Farmers & Artisans Market logo.
Eventually, we also intend to make our brand available for use by island restaurants featuring locally grown foods on their menus. This would NOT take the place of naming the individual farm or grower on the menu listing, but instead be something that could be placed on the bottom of a menu, or in an advertisement, as an indication that this particular restaurant has met our criteria for sourcing food locally. The sight of the Nantucket Grown™ logo will be an assurance to consumers that the restaurant they are frequenting makes every effort to purchase the freshest local produce and foods available.
“We see this brand as an essential part of what we are working to accomplish in terms of fostering a sustainable food system, and in turn a vital economy for the island. Nantucket Grown™ is addressing the need to raise awareness and expand the Market for local food, and is evolving hand in hand with our Farmers & Artisans Market, Farm to School Program, Community Agriculture Program and Youth Council.” states executive director Michelle Whelan.
Tags: Agriculture, Community Agriculture, Economic Opportunity, Education, entrepreneurs, Farmers & Artisans Market, Farming, Local Economy, Local Food, Nantucket Grown, Opportunity, Sustainability, Sustainable Farming
Posted in Announcements, Campaigns, Community Agriculture, Farmers & Artisans Market, Market Announcements, Nantucket Grown, Nantucket Grown, Nantucket Grown™ brand, News
